Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.One factor behind the substantial growth among younger adults is their use of mobile dating apps.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.