Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
Thus, the concept of marriage is changing widely in many countries.
Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.
While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.
New types of relationships formed; it was possible for people to live together without marrying and without children.
Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.