Though most sugar baby and sugar daddy websites resemble traditional dating sites with their portrayals of beautiful singles and testimonials touting their success in finding a partner, the language used is different.
On almost every sugar baby and sugar daddy website the words "pamper" and "spoil" are everywhere, emphasizing the transactional nature of the relationship.
While many dating sites and apps, like the massive Gay.com, offer a chance to join an HIV-positive (or supportive) community, a handful of boutique websites cater exclusively to people who are HIV-positive and those who want to date them, with options for straight, gay, and bisexual singles.
Here are some faves: Fashion designer and model Jack Mackenroth, who rose to fame as the first openly HIV-positive contestant on Project Runway (and appeared on the cover of HIV Plus in 2013), launched Volttage in October 2012.
Not long after the earliest online dating services, including and e Harmony, launched, sugar baby websites took the concept and turned it on its head.